{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While most high-end brand names drive exposure with social media sites marketing, celeb collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products haven't changed much in decades; it does not have TikTok, and does not provide stars complim